Everything I read, every seminar I attend says I need to be using Twitter but until today I really couldn't find anything to motivate me to use it. I faithfully signed up and then ignored it. Today I recognized the value all those Twitters have known all along.
It all started this morning when we started to process our orders for the day. Our customer's credit cards weren't being processed when they placed their orders. First we attempted to log on to their web site and found the processor's server down. Then we tried calling, only to receive a voice mail notifying us that they were closed. Surely we weren't the only ones in this dilemma. When all else fails, google it to find out what is going on..... wait - what's that thing everyone is talking about? Twitter will know. I logged on to my unused twitter account and there right before me was the information I'd been looking in all the wrong places for. There was a fire at the data center in Seattle. Well, that explains it. Thank you twitter! I was able to send a message to our customers when they placed their orders, explaining the situation...... It didn't stop there. Our processor set up a special account on Twitter to keep everyone informed and updated on the progress. How much easier it was to deal with all the frustrations once we had the knowledge of what the situation was. I think I've been converted!
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