Catalog is in the mail

The project of producing our first wholesale product catalog is getting closer to being completed. It was one of those projects that you think will never end. We had several people proof read it numerous times. When I finally thought we had everything corrected I looked at it one last time and noticed that the description on the cactus picture was a palm tree. It really makes you appreciate the companies that are able to produce fabulous catalogs. Hopefully it will get easier with each attempt. It was a great relief the day I uploaded it to the printer. I envisioned boxes of newly printed catalogs arriving in a few days, ready to be mailed. My enthusiasm was soon lost when the proof arrived in the mail. The coloring was faded, some pictures not showing up. At that point I had to decide whether to retake numerous pictures, hoping it would resolve the problem or print them in-house which I knew would turn into a frustrating and time consuming project. After talking to the printer, we tried a second proof but was equally disappointed. I had to either start over or print it in-house. Our decision was to get them mailed and use Plan B next time. So far, we've had two major paper jams and have had to call the service technician twice to repair the printer for other issues.....but they are over half done and to my relief I have delegated the project to others and I'm moving on to other challenges.
The catalog should be in the mail next week to all our wholesale customers that have created an account on our new web site. The Bar Mitzvah and School Catalogs will be available to print or view from our web site. Someday I hope to look back and see how far we've come since this first experience.